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Showing posts from June, 2017

Instincts and Optics

Attorneys and PR professionals often have in common good instincts and an understanding of optics. Sometimes it takes the better part of a career to hone such expertise.

Over their respective careers, people in both professions generally develop their instincts and ability to process optics, i.e. the ability to understand how things might or could or should be perceived.

Why are we bringing this up? Because we're seeing more instances in business, government and elsewhere where executives and politicians are, to be frank, screwing up. Just catch the news each day and you'll see what's happening.

All that politically correct sh-t

Politically correct...words some politicians are saying a lot, disdainfully. God no! This political correctness. We can't have that, can we?
But hold on. If you're in PR, isn't political correctness in your DNA? You can't, after all, tell your company's CEO he/she is full of sh-t, can you? "He/she" in the previous sentence, by the way, is politically correct communication, isn't it? You're not going to stop using he/she because, tsk-tsk-tsk, it's more of that politically correct cr-p. And you're not going to use a word like cr-p. See...we're not even spelling out cr-p and sh-t because we're trying to be politically correct.

You can't tell reporters to shove it. You have to work with them. Burning bridges may not be your best strategy.
So, like it or not, we in PR are stuck being politically correct.
Besides, isn't it getting tedious hearing politically correct so often in political discourse? Isn't it like hearing a wor…

Can robots replace us?

Can artificial intelligence do what we do?

Humans have a brain-load of buzzing neurons. So when something's going on, those little neurons in the brain of a PR pro are way cool and collected -- if everything's copacetic -- or they're raising red flags if things could go all to hell. Can AI do that?