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All that politically correct sh-t

Politically correct...words some politicians are saying a lot, disdainfully. God no! This political correctness. We can't have that, can we?
But hold on. If you're in PR, isn't political correctness in your DNA? You can't, after all, tell your company's CEO he/she is full of sh-t, can you? "He/she" in the previous sentence, by the way, is politically correct communication, isn't it? You're not going to stop using he/she because, tsk-tsk-tsk, it's more of that politically correct cr-p. And you're not going to use a word like cr-p. See...we're not even spelling out cr-p and sh-t because we're trying to be politically correct.

You can't tell reporters to shove it. You have to work with them. Burning bridges may not be your best strategy.
So, like it or not, we in PR are stuck being politically correct.
Besides, isn't it getting tedious hearing politically correct so often in political discourse? Isn't it like hearing a word like awesome ad nauseam?

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